Branding - Packaging
The project began with a renovation of the image of their products, in the course of which the decision was made to define a new name with which the brand and products would be known.
Besnat was the naming selected as it fulfilled those attributes and brand values that we decided to transmit. The products totally in a health food category gave ec the axis to develop a modern image integration.
Given the guidelines and characteristics of the primary packaging, we foceced the design conceptualization on a very simple and easy-to-read style, without complication in its forms. In this way, a differentiation factor is established, supported by images that reinforce the concept.
It is a project that we love to do!
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