WORKS IN NAMING, BRANDING AND PACKAGING

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  • Evolgy
  • Naming, branding and identidad
Proyect

Evolgy's challenge was to create an appropriate name for the business idea they were developing.

Result

The first task we had was to investigate, then we discovered that a bad image is brewing around the use of non-renewable energies, so we opted for a design that expressed the company's real commitment to the environment. As a result, we decided to use a green typeface to capture the orientation of the company and apply the color orange in the isotype to transmit the idea of energy and generate contrast with green. In this way we achieve a result of high value and aesthetics.