WORKS IN NAMING, BRANDING AND PACKAGING

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  • Dicos
  • Branding
Proyect

The company requested to reform both the name and the image of the commercial brand.

Resultado

Playing with phonetics came to conceive the new name of the brand as Dicos (the Word “rico” mean “tasty” in spanish” ). This brand has the main color yellow so we wanted to add a color that generated vitality but also communicate sweetness and energy, because those are the feelings that can transport us to our childhood, when we were children and we wanted to enjoy a delicious ice cream.