{"id":674,"date":"2019-10-29T16:09:49","date_gmt":"2019-10-29T16:09:49","guid":{"rendered":"https:\/\/www.firstrein.com\/blog\/?p=424"},"modified":"2019-10-29T16:09:49","modified_gmt":"2019-10-29T16:09:49","slug":"como-conseguir-un-packaging-que-facilite-la-compra","status":"publish","type":"post","link":"https:\/\/www.firstrein.com\/blog\/como-conseguir-un-packaging-que-facilite-la-compra\/","title":{"rendered":"C\u00f3mo conseguir un Packaging que facilite la compra"},"content":{"rendered":"\n<p>Con la gran oferta de productos que tienen los consumidores&nbsp;a su disposici\u00f3n hoy en d\u00eda, resulta m\u00e1s importante que nunca,&nbsp;contar con&nbsp;packaging&nbsp;que destaque y&nbsp;atraiga&nbsp;la atenci\u00f3n&nbsp;de&nbsp;los compradores potenciales.&nbsp;Es por esto que en esta nota examinaremos las tendencias actuales que te ayudar\u00e1n a conseguir&nbsp;un&nbsp;<strong>packaging<\/strong><strong>&nbsp;<\/strong><strong>atractivo<\/strong>&nbsp;que&nbsp;facilite e incentive&nbsp;a comprar.<\/p>\n\n\n\n<p>Para nadie es un secreto que el comercio electr\u00f3nico est\u00e1 avanzando r\u00e1pidamente, al punto que muchas tiendas del sector&nbsp;retail&nbsp;est\u00e1n teniendo dificultades para competir con las ventas digitales. Esto hace que las marcas&nbsp;y empresas&nbsp;necesiten&nbsp;un mayor esfuerzo&nbsp;para sobresalir incidiendo de forma directa en el&nbsp;<strong>dise\u00f1o de los productos<\/strong>.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Adicionalmente, frente a la gran competencia de productos tanto online como offline,&nbsp;y la gran cantidad de informaci\u00f3n&nbsp;disponible&nbsp;en los medios digitales,&nbsp;los consumidores se&nbsp;han&nbsp;vuelto&nbsp;mucho&nbsp;<strong>m\u00e1s exigentes<\/strong>,&nbsp;por lo que toman en cuenta no solo la calidad de los productos sino tambi\u00e9n el&nbsp;cuidado y dedicaci\u00f3n&nbsp;en sus envases.&nbsp;<\/p>\n\n\n\n<p>Para&nbsp;que las empresas se&nbsp;mantengan&nbsp;a la vanguardia, la tecnolog\u00eda e innovaci\u00f3n en el&nbsp;packaging&nbsp;juegan un papel fundamental.&nbsp;Es necesario implementar&nbsp;<strong>envases pr\u00e1cticos<\/strong>, funcionales pero tambi\u00e9n creativos, que incentiven a la compra y que est\u00e9n al d\u00eda con las nuevas tendencias que est\u00e1n causando impacto en el mercado.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Elementos clave de un&nbsp;Packaging&nbsp;Perfecto<\/strong><\/h2>\n\n\n\n<p>El&nbsp;Packaging&nbsp;debe estar dise\u00f1ado y desarrollado seg\u00fan los objetivos planteados para cada caso espec\u00edfico, pero en general,&nbsp;hay&nbsp;una serie de elementos clave&nbsp;que no pueden faltar:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Ser coherente con la identidad de la marca, contribuyendo a expresar su prop\u00f3sito y a mejorar el posicionamiento.&nbsp;<\/li><li>Mostrar las ventajas o beneficios que diferencian el producto de otros similares.&nbsp;<\/li><li>Ofrecer informaci\u00f3n bien organizada,&nbsp;es decir, adecuadamente jerarquizada, adem\u00e1s de ser clara y precisa.&nbsp;<\/li><\/ul>\n\n\n\n<p>En este punto,&nbsp;es importante destacar&nbsp;que,&nbsp;no es necesario un dise\u00f1o&nbsp;sobrecargado de informaci\u00f3n, sino que&nbsp;debe&nbsp;contener&nbsp;los datos m\u00e1s relevantes,&nbsp;que logren captar la atenci\u00f3n de los clientes potenciales,&nbsp;&nbsp;<strong>activando el impulso<\/strong>&nbsp;o deseo de compra&nbsp;del producto&nbsp;mediante una emoci\u00f3n asociada a la marca.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Packaging&nbsp;alineado con las nuevas tendencias<\/strong><\/h2>\n\n\n\n<p>El&nbsp;Packaging&nbsp;perfecto que incentive a la compra debe estar alineado con las&nbsp;tendencias&nbsp;vanguardistas&nbsp;tanto a nivel social y&nbsp;est\u00e9tico,&nbsp;como tecnol\u00f3gico, adem\u00e1s de ajustarse o adecuarse al target al cual est\u00e1 dirigido.<\/p>\n\n\n\n<p>Algunas de las tendencias del&nbsp;Packaging&nbsp;que est\u00e1n cobrando fuerza recientemente en el mercado global, y que sin duda se deben considerar&nbsp;son:&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Shelf&nbsp;Ready&nbsp;Packaging<\/strong>&nbsp;<\/h3>\n\n\n\n<p>Esta tendencia se refiere al uso de envases listos para la venta al por menor o&nbsp;retail. El objetivo es crear envases funcionales y de f\u00e1cil uso,&nbsp;que permitan&nbsp;llegar de una forma m\u00e1s directa a los consumidores.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Flexibilidad<\/strong>&nbsp;<\/h3>\n\n\n\n<p>La raz\u00f3n de la popularidad de estos envases es que est\u00e1n dise\u00f1ados para ser f\u00e1ciles de usar. Adem\u00e1s, la&nbsp;ligereza y&nbsp;adaptabilidad de una bolsa facilitan el transporte y almacenamiento y abaratan sus costos.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Packaging&nbsp;Eco-friendly<\/strong>&nbsp;&nbsp;<\/h3>\n\n\n\n<p>El&nbsp;Packaging&nbsp;sostenible o amigable con el medio ambiente se ha vuelto muy importante para&nbsp;los consumidores, quienes est\u00e1n cada vez m\u00e1s conscientes del impacto de la contaminaci\u00f3n y sus efectos.&nbsp;Innumerables empresas&nbsp;han reemplazado&nbsp;con \u00e9xito&nbsp;los pl\u00e1sticos en sus envases con alternativas biodegradables.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Menos es m\u00e1s<\/strong>&nbsp;<\/h3>\n\n\n\n<p>La tendencia minimalista de usar menos materiales en&nbsp;la&nbsp;elaboraci\u00f3n del&nbsp;packaging&nbsp;est\u00e1 vinculada tambi\u00e9n con los envases sostenibles y la conciencia medioambiental.&nbsp;La simplicidad aporta valor y genera confianza en los consumidores, quienes perciben&nbsp;de forma positiva&nbsp;el ahorro de tiempo, energ\u00eda y materiales.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Packaging&nbsp;Retro<\/strong>&nbsp;<\/h3>\n\n\n\n<p>Es cierto que&nbsp;para seguir el acelerado ritmo del mercado y no perder terreno frente a los competidores es importante contar con un&nbsp;<strong>packaging&nbsp;innovador y moderno<\/strong>.&nbsp;Sin embargo,&nbsp;muchas marcas est\u00e1n apostando por la fabricaci\u00f3n de envases inspirados en&nbsp;recuerdos del&nbsp;pasado. De esta manera mejoran la experiencia del usuario&nbsp;desde un enfoque emocional.&nbsp;<\/p>\n\n\n\n<p>Ahora ya sabes c\u00f3mo destacar e incentivar la compra con un buen&nbsp;packaging&nbsp;\u00bfya tienes el perfecto para tu producto? En&nbsp;<strong>Firstrein<\/strong>&nbsp;tenemos el mejor equipo de profesionales para desarrollarlo. Comun\u00edcate con nosotros y conversemos sobre una propuesta adecuada para tu&nbsp;producto.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Con la gran oferta de productos que tienen los consumidores&nbsp;a su disposici\u00f3n hoy en d\u00eda, resulta m\u00e1s importante que nunca,&nbsp;contar con&nbsp;packaging&nbsp;que destaque y&nbsp;atraiga&nbsp;la atenci\u00f3n&nbsp;de&nbsp;los compradores potenciales.&nbsp;Es por esto que en esta nota examinaremos las tendencias actuales que te ayudar\u00e1n a &#8230; <\/p>\n<p class=\"read-more-container\"><a title=\"C\u00f3mo conseguir un Packaging que facilite la compra\" class=\"read-more button\" href=\"https:\/\/www.firstrein.com\/blog\/como-conseguir-un-packaging-que-facilite-la-compra\/#more-674\" aria-label=\"Leer m\u00e1s sobre C\u00f3mo conseguir un Packaging que facilite la compra\">Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":3,"featured_media":676,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[324,323],"tags":[333,335,332,331,328,334,330,329],"class_list":["post-674","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging","category-todas","tag-diseno-de-los-productos","tag-elementos-de-un-packaging-perfecto","tag-envases-practicos","tag-firstrein","tag-packaging","tag-packaging-atractivo","tag-packaging-eco-friendly","tag-packaging-ecologico","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.4 (Yoast SEO v21.4) - 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