Bright Minute: Crafting a Vibrant, Eco-Friendly Brand for Latino Roots in Orlando

At Firstrein, we believe a marca should do more than look good—it should tell a story, spark energy, and make an impact. That’s exactly what we did for Bright Minute, a project for SERDG Corp, a U.S.-based, environmentally and socially responsible company bringing the power of Ecuadorian guayusa to the world. From branding to packaging and a sleek website (brightminute.us), here’s how we shaped a design that celebrates Latino heritage and thrives in markets like Orlando.

Guayusa: A Super Leaf with a Mission

SERDG Corp isn’t just another business—it’s a bridge between the Amazon rainforest and your morning cup. Their star product? Organic, EU-USDA certified guayusa (Ilex guayusa), a hoja súper amazónica hand-picked by Ecuadorian communities near the jungle. Packed with caffeine, amino acids, and twice the antioxidants of green tea, it’s the perfect coffee substitute for health-conscious go-getters. Sourced sustainably through their partner Green Matters and small producers across Ecuador, SERDG Corp is all about raíces, responsibility, and bold flavor. Based in Branchburg, NJ, they sell through Amazon and their site, reaching customers far and wide—including Orlando’s vibrant Latino community.

Our Challenge: Design That Matches the Energy

When SERDG Corp came to Firstrein, they tasked us with creating a full brand experience: a standout logo, eco-friendly packaging, and a website that captures their vision. They wanted a design that screamed energy, honored their Ecuadorian origins, and appealed to eco-savvy buyers in the U.S. We delivered—and then some.

How Firstrein Made Bright Minute Shine

Here’s a peek at how we brought this marca vibrante to life:

1. A High-Impact Logo
   The Bright Minute logo bursts with life—bold typography paired with a punch of green and orange, colors that echo the Amazon’s vitality and Ecuador’s sunny spirit. It’s a mark that grabs attention on a shelf or a screen, perfect for Orlando’s bustling markets.
2. Eco-Friendly Packaging That Pops
   For the packaging, we went with a sleek, cylindrical cardboard canister—an eco-conscious choice that aligns with SERDG’s values. The design blends crisp text with earthy greens and energetic hues, making the guayusa feel both natural and powerful. It’s an empaque that doesn’t just hold a product—it tells a story of sustainability and strength.
3. A Website Built for Speed and Clarity
   Check out brightminute.us and you’ll see a site that’s fast, clean, and packed with visuals that pop. We optimized it for quick loading and easy navigation, with clear text that highlights guayusa’s benefits in English—plus subtle Spanish nods like “¡Energía Natural!”—to connect with Orlando’s bilingual Latinos. It’s a digital home that drives sales on Amazon and beyond.

Impact in Action

The result? A brand that’s turning heads. Early feedback from SERDG Corp shows customers love the vibrant look and sustainable feel—perfect for Orlando’s eco-minded Latino entrepreneurs and health buffs. Whether it’s a café owner swapping coffee for guayusa or a shopper spotting the canister online, Bright Minute is making waves, one bold design at a time.

Orlando: The Perfect Stage

With over 30% of Orlando’s population proudly Latino, this city is a hub for businesses with orgullo and purpose. Bright Minute taps into that spirit, offering a product rooted in Ecuadorian soil and a brand crafted to compete in Florida’s diverse market. At Firstrein, we’re thrilled to help Latino-inspired businesses like this shine.

Ready to Energize Your Brand?

Bright Minute is proof: a strong marca can transform your business. Want a design that reflects your roots and drives results? At Firstrein, we specialize in branding, packaging, and websites that make an impact—whether you’re in Orlando, Ecuador, or anywhere in between.

Contact me for a free consultation and let’s brew something brilliant together. ¡Es hora de que tu marca despierte! Visit Firstrein.com or reach out today.