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Color psychology in the brands

Color psychology in the brands

Color psychology is a scientific field that investigates and analyzes the way in which we perceive colors and the emotions they manage to awaken in us. These emotions vary depending on our culture, however, it is also true that there are certain accepted principles that apply primarily in Western society. In fields of action such as Design, Art, Interior decoration and mainly in the creation of brands, fact in which we are experts. For example, did you know that colors such as red and orange produce a feeling of hunger and yellow, although it produces happiness it tires quickly at sight? Because of this, the big fast food brands use these colours in their logos and in the ambience of their restaurants, making people consume more and leave their establishments faster.

How much does color influence? Experts indicate that 93% of purchases are made by visual perceptions and 80% of people say that color increases the recognition of a brand.

For this reason at Firstrein we have clear principles of color psychology and we study the market you are going to enter in order to advise you and ensure that your brand conveys the right emotions.

What do you want to convey with your brand? Here are some tips to help you make the right decisions about which colors to use. Keep in mind that the tone you choose can change the meaning of what you want to convey.

Blue:

This color conveys freedom, truth, harmony, loyalty, seriousness and loyalty. If what you are looking for is to transmit confidence and seriousness look for the right shade of blue because a very dark tone will make your brand look distant and airtight. An example of logos with this color is FORD.

Red:

This color transmits energy, love, desire, passion, strength and impulsiveness. If what you are looking for is to transmit audacity and action this is the most convenient color. An example of logos with this color is RED BULL.

Orange:

This color conveys warmth, enthusiasm, creativity and success. If you want to transmit friendliness and accessibility this is your color. An example of logos with this color is NICKELODEON.

Yellow:

This color transmits energy, happiness, fun, joy and spontaneity. If you want your brand to convey a visionary and optimistic idea this is your color. An example of logos with this color is McDonald´s.

Green:

This color conveys nature, hope, balance, growth and stability. If you are looking to convey a natural feeling and growth this is the appropriate color, however, look for the right shade of green as a very dark tone will make your brand look aggressive and ambitious. An example of logos with this color is STARBUCKS.

Purple:

This color transmits serenity, mysticism, romanticism, elegance and sensuality. If you want to transmit creativity do not leave the purple out of your options. An example of logos with this color is YAHOO!.

Black:

This colour conveys silence, sobriety, power and mystery. If you want your brand to convey the idea of something luxurious, formal and status use black. An example of logos with this color is CHANEL.

Pink:

This color transmits sweetness, delicacy, friendliness and gratitude. If you want your brand to evoke love and youth the most appropriate color is pink. An example of logos with this color is BARBIE.

Grey:

This color transmits peace, tranquility and tenacity. If you want your brand to evoke glamour and tenacity the indicated color is gray. An example of logos with this color is APPLE.

Would you like to know which are the most appropriate colors for the branding and packaging of your brand? Do not hesitate to contact us and have our advice.